Decision Makers, Part 3

Tracey McCormack, Founder & CEO of McCormack Media Services, argues that these days many companies may not have a single decision maker, and that you need to build consensus within a company before a buying decision is made.

Here is her video –

John D. Mongillo, of Groovtoon Films, has some pretty blunt advice on why it’s important to find the right decision maker and what you need to do to accomplish this goal –