Tracey McCormack, Founder & CEO of McCormack Media Services, argues that these days many companies may not have a single decision-maker and that you need to build consensus within a company before a buying decision is made.

Here is her video –

John D. Mongillo, of Groovtoon Films, has some pretty blunt advice on why it’s important to find the right decision-maker and what you need to do to accomplish this goal –