How to sell Advertising, Part 2

In part 1 of this post, I discussed digital vs. print advertising, and I shared some videos from experts about how to sell ads. Below are two more videos to help you.

Adam Lilling, Serial Entrepreneur & Investor, describes three things that companies are seeking when they are considering an advertising campaign – 1). Determine your reach, 2). Establish your immediacy, and 3). Identify your relevance.

Here is his video –

Ryan R. Dohrn, Ad Sales Consultant, outlines 6 ways you can sell more digital media to advertisers.

Here is his video below –

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