Shout out – Sales Enablement Society

I just recently joined the Sales Enablement Society (SES). If you are a serious sales professional, I recommend that you become a member too.

It’s a volunteer group made up of sales and marketing professionals. The goal of the organization is to better define sales enablement procedures, practices, and roles at companies and organizations.

Here is the mission statement

The SES’s overall mission identifies best practices for successful outcomes, clarifies the operations for the sales enablement business, and develops the criteria for sales enablement roles within successful organizations. The SES’s mission is based on an Albert Einstein quote: “The definition of insanity is doing the same thing over and over again and expecting different results.” This quote applies to most organizations tasked with driving sales and marketing productivity today.

SES is an international group. There are chapters throughout the U.S., as well as in India, Europe, Australia, and Canada. New chapters are springing up all the time.

There are several communities that you can join. Each community has its own discussion forum. Like LinkedIn, you can also connect with members and view their profiles.

The organization just held its first annual conference in late October.  If you couldn’t attend the conference, there is a library of information that was presented during the gathering, with new content being added all the time.


Please check out their site –

To give you a better idea of what Sales Enablement is all about, below is a video summary of Elay Cohen’s talk on “Ten Sales Enablement Guiding Principles” –