Are you listening? Part 3

listening skills in salesI hope you enjoyed the videos in parts 1 and 2 of this post on listening. We know that listening can be hard – but losing a sale is even harder.

Sometimes we get so excited about our products and services that we just can’t stop talking. I know. It’s difficult. Been there, done that. We are eager to jump in when a client mentions a problem before we give him a chance to finish.

The key takeaways from the videos are you must be patient. Relax. Take your time. You are not a snake oil salesman trying to make a quick buck before running out of town. The good news is that listening is a skill you can learn.

Below are some great books to help you further in developing your listening skills –

Power Listening: Mastering the Most Critical Business Skill of All, by Bernard T. Ferrari

Listening: The Forgotten Skill: A Self-Teaching Guide, by Madelyn Burley-Allen

Active Listening 101: How to Turn down your Volume to Turn up your Communication Skills, by Emilia Hardman

Everyone Communicates, Few Connect: What the Most Effective People do Differently, by John C. Maxwell

Please let me know if you have any recommendations.

2 thoughts on “Are you listening? Part 3

  1. It would be so nice if Listening Intelligence could be built like an easily learned skill; but, as with any other intelligence, it requires awareness, acumen, coaching, practice, and dogged commitment. Listening is a brain function and a habit that can be developed and modified, but not quickly or easily.

    • Hi, thank you very much for you comments. If you are interested in submitting a short guest blog post on listening, I certainly will consider it and post it on my site. Take care, Don.

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