In part 1 of this post, I explained why I send out thank you cards to my clients. In part 2, I’m going to provide you with tips on preparing thank you cards.

1). Keep your thank-you note short and to the point. This is not the time to make another sales pitch or close the customer. You are just one human being thanking another human being for being nice to you. There are plenty of websites where you can find sample thank you notes. However, I would encourage you to try to be a little creative and use your own words.

But if you do need help writing thank you cards, please check out the list below –

Examples.yourdictionary.com
Hallmark.com, how to write a thank you note
Thesimpledolloar.com, how to write an effective thank you note
Southernliving.com, thank you note

2). Use high-quality cards with super thick gloss or recycled matte cover.  It goes a long way of telling that customer he’s important.

3). Attach a real stamp. I know postage is expensive and it’s tempting just to use the company’s postage meter, but I believe using a real stamp (especially one that is unique), will send a clear message that you took a little extra time preparing and sending out the card. (For example, President Truman was known for using real stamps when he personally corresponded to people).

4). Send out the card within 24 to 48 hours after an order or speaking with the client. Immediacy is important here. You want to be front and center of your customer’s mind, and be ahead of the competition. The longer you wait, the less impact your card will have on a client.

5). If you are lucky to work for a company that can afford swag, I would encourage you to send it with your card. For example, you could send a magnet. Or better yet, a mouse pad that will stay on someone’s desk for a while. Everyone wants to receive a gift. Sending out a gift with a funny slogan or picture can brighten up your clients’ days and make you appear more human. This is especially helpful when you are an inside salesperson competing against field reps who can meet clients face-to-face.