Marc Wayshak, a sales strategist, outlines his methods below for writing emails. He recommends that you keep your emails short, personalized, engaging and casual.

Below is his video –

Liz Wendling, Sales Training, and Business Coach argues that you only have 2 to 3 seconds to capture someone’s attention in your email. She recommends using eye-catching subjects, brief body and a call to action.

Here is her video –