Sue Hershkowitz-Coore, sales trainer, and coach, and author of Power Sales Writing argues that when writing an email, you must move the focus away from you to how you will help your client.
Here is a video of an interview she gave –
Bill Caskey, from Caskey One, argues that in many cases we are in a desperate and anxious state of mind when writing emails. We need to avoid that and outlines an example of how to structure your email.
Here is his video –