While attending the AA-ISP conference in Boston a couple of months ago, I had the pleasure of taking a session from Tim Wackel, sales consultant and trainer, on “Stop Pitching, Start Solving.”

(For some bad salespeople, I would have renamed the session, “Stop Bitching, Start Working.”)

Mr. Wackel’s presentation was one of the best sessions I attended during the conference. Everyone I spoke to after the session had the same opinion. My only regret was his session was only 30 minutes long. I wish they had scheduled more time for him. But fortunately for all of us, he did squeeze a lot of good information for us.

I’m not going to reveal too much detail of his session because I want to encourage you to ask your company or organization to hire him to train your sales team. Instead, I’m only going to offer you some sample nuggets.

One of the most surprising takeaways I got from his session is that the number one reason why most prospects buy from you isn’t because of price, product or the solution you are offering – it’s because of you. That’s right, you! The more effective you are as a salesperson, the better chance you have to increase your sales.

(Mr. Wackel obtained his information from Success Magazine).

Think about that for a second. How often have you heard prospects say they would love to buy your product or service, but the price is too high, or they need to check with their boss, or they will call you back when they are ready to purchase. Sure, some of the reasons are legitimate. But you know in your gut sometimes the reasons are none of the above – the real reason is that they just don’t trust or like you.

For example, in one of my previous jobs, I was working with a Florida hospital that was seeking a more robust password security program. The decision came down to me and a major competitor. My client was getting a lot of push-back from his boss and colleagues to purchase from the competitor. However, even though the competitor’s price was lower, my client bought from me.

Why? Because he trusted me. I went through several hoops to close the sale. For example, I quickly and honestly responded to all of his questions and concerns. I outlined some of the key differences between our products vs. the competitor. I did this without bad-mouthing our competitor.  At the client’s request, I conducted two separate online tours rather than one tour because I wanted to show our product not only to him but also to his colleagues.

After nearly four weeks, I closed the sale.

My client told me that the biggest reason he bought from me because I was willing to spend more time working with him than my competitor. He added that I showed more enthusiasm and willingness to work with him than most salespeople he had worked with in his career.

So what is the solution to get more sales? Mr. Wackel outlines four principles.

They are –

Principle #1 – Prescription before Diagnosis is Malpractice!

Principle #2 –Make Fewer Statements, Ask More Questions.

Do you want to know the next two principles? Do you want to learn more? Contact Mr. Wackel. Hire him. You will not regret it.

Here is his contact information:

3415 Westminster Ave. Ste. 207A
Dallas, Texas 75205
(214) 369-7722
tim@timwackel.com

Below is a video of “Who is Tim Wackel?” –